1. Games as economic consumption activities

“I wish I could just play games all day!”

This is a phrase frequently uttered by many gamers as they put down their controllers and return to reality. Each person is granted 24 hours in a day. Wouldn’t it be great if gamers could spend all waking hours playing games except for times spent sleeping or eating? Yet, to fulfill the roles and responsibilities assigned to us at home, in society, and within our communities, we must decisively leave the gaming world behind.

Games are a quintessential form of consumable content, meaning that playing games entails the consumption of both money and time. We are also required to divide the 24 hours we have in a day between productive real-world activities and consumption activities. If individuals fail to find an appropriate balance between economic production and consumption activities, it could lead to economic collapse in the real world. Nevertheless, many cannot let go of gaming, which becomes a guilty pleasure or lose the logical grounds to confidently defend themselves against accusations or perceptions that games are addictive contents resulting in negative influence in one’s life.

There are two ways to resolve the cognitive dissonance arising among gamers, games as economic consumption, and economic production activities. Since we are unable to perform both mutually exclusive activities simultaneously, we can accept the perspective that gaming activities does indeed interfere with socially required economically productive activities and thus must be restrained and managed. This has been the widely accepted perception of games.

However, what if gaming could become a viable, economically productive activity rather than a mere consumption activity? In such a scenario, the cognitive dissonance described above would be resolved in an entirely different manner, fundamentally transforming the perception of games that has been debated for nearly a century.

This narrative is but one perspective among many with regards to games. Yet, if gaming as an economic production activity becomes possible, it would be equivalent to taking the first step into the life in a whole new world, generating profound ripple effects.

In order to achieve such a radical change, the team at United Games Corp., has assembled to solve these problems through entirely new game services, effectively guiding gamers toward new opportunities.